Travelodge reveals Hounslow target list
Wed 27 March 2013, 7:03 pm
Budget hotel chain Travelodge has unveiled a four-location target-list for the borough of Hounslow as part of plans to massively upscale its London operations.
The chain said it was looking to bolster its current 59 hotels in the capital with a further 145 venues, in a move that would create 4,000 new jobs and boost local economies by a combined £290 million a year.
Identified on its hit-list are potential new hotels in Brentford; Chiswick town centre; the A4 in Chiswick, and at Isleworth.
Chief executive Grant Hearn said he believed that the London hotel market was the strongest in the world and that the firm’s target location list reflected its growth potential.
“There is a clear need for good-quality budget hotel rooms in central London as many of the existing B&Bs and hostels offer inadequate accommodation, poor value and extortionate prices," he said.
“Our research has highlighted that London ’s suburbs are the capital’s hot spots for potential growth.
“Many London boroughs have large employment clusters and impressive regeneration proposals yet have an undersupply of hotel rooms.“
Travelodge said it already had plans to open another branch in Hounslow this year as part of a £34 million 2013 investment programme that would create 80 new jobs across the capital.
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