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Golden plans for the Great West Road revealed

Tue 11 February 2014, 4:18 pm

Architect Urban Initiatives Studio revealed a glimpse of the forthcoming masterplan for the Great West Road at a special event last night (10 February 2014).

Urban Initiatives consultant director, Kelvin Campbell

Presenting to an invited audience of over 120 local businesses, established developers, prospective investors and council officers and members, Urban Initiatives consultant director Kelvin Campbell described an exciting range of projects that could be delivered along the 2.25 mile-long stretch of the A4, now dubbed the Golden Mile:

  • Sky Line - an overground route from Southall to Chiswick Park via BSkyB's headquarters, on existing rail infrastructure, using a DLR-style shuttle.
  • Golden Link - making use of existing links from the Great West Road to Old Oak Common to connect Hounslow to HS2.
  • Boston Boardwalk - travelators or walking routes, perhaps even  a cable car, linking Chiswick Park to Boston Manor.
  • Improving a range of links to create a strategic network and make routes more coherent.

"Hounslow has always been a focus for London's blue chip companies but the single biggest issue has always been the saturated road network and poor provision of public transport," Campbell added. "A lot of knowledge and skills from the Chilterns and along the M4 corridor find it difficult to get here."

He also identified key opportunity areas along the Golden Mile, including Kew Gate, near Kew Bridge Station, which could become "London's next Earl's Court" using Brentford Football Club's new stadium as a catalyst.

Campbell was speaking at a special event organised by 3Fox International for the London Borough of Hounslow, at which the council launched its LEP partnership plan and updates to its local economic assesment. The event concluded with a panel discussion on the growth agenda that included contributions from developer St Edward, local business BSkyB, the local chamber of commerce, the Greater London Authority, the London Enterprise Panel, and council officials.

The event was organised at no cost to the council through the Great West initiative, which also involves an annual business magazine, networking events, website, quarterly newsletter and a private sector-led delegation to the global property show MIPIM in Cannes, France, each March. 

Slides from the event are available in a 75MB pdf here.

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