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Brompton boss sees bright side

by James Renoux-Wood Thu 1 May 2014, 10:46 am

The latest tube strike could lead to a "cycling boom" in the city, according to Will Butler-Adams, managing director of British brand and Hounslow company, Brompton Bicycles.

Brompton Bicycles

He believes there is a correlation between major travel disruptions and an increase in cycling as a form of transport in London and cites the increase of people using bicycles during the Olympics as one example.

At the time of May's industrial action on the London Underground, he said: “There is no denying that industrial action on public transport, whether you are for or against it, causes a lot of disruption but what we’re saying is that if you want to be sure of your journey time over the next few days – get on a bike!

”If you haven’t commuted on a bike before, it just takes a little bit of planning; find the routes through the parks and the backstreets and the whole experience is so much more fun.

“London has become a joy to cycle around in the last few years but there are so many people stuck in the rut of going underground and being squeezed in like sardines when they could be out there, enjoying the fresh air and getting some exercise to boot.”

Brompton Bicycles has been based in Brentford for 25 years, and has experienced a recent boom in popularity. Read about Brompton’s rise here

Plans for a 40-ha cycle park in Hounslow, in an attempt to boost the number of cyclists, were revealed by Great West magazine in March.

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