Architect consults on Chiswick Roundabout project
by James Renoux-Wood Thu 5 November 2015, 12:38 pm
Studio Egret West (SEW) is consulting on the Chiswick Roundabout project, as the architect considers options for the problematic site.
Originally the roundabout was earmarked for a project called The Octopus – which was to be a 50 metre asymmetrical sculpture, wrapped around with a LED mesh shroud to become a commercial building with one of the largest electronic advertising displays in the UK. The scheme later fell through in June 2015 after local opposition led to Galliard Homes acquiring full ownership of the site in Hounslow for £15 million.
Appointed by Galliard Homes, SEW has now proposed a 32-storey mixed-use building on the site, which would deliver 320 homes. SEW said around 30% of the properties will be affordable and 450 jobs will be created.
Speaking about the architecture, a SEW spokesperson said: “The curved facades and the stepped terraces help to soften the sense of mass and create a graduated transition between light and shadow.
“The first six levels dedicated to new start-up businesses occupy the whole site footprint. Above, the residential levels elegantly divide into two main blocks of different heights.”