Great West Air takes off
Tue 8 December 2015, 3:55 pm
Just off the press in time for a meeting of Hounslow's MIPIM sponsors (7 December) was Great West Air, the latest and certainly the most unusual 3Fox title.
Based on an in-flight magazine, it features a die-cut cover of an aircraft windscreen as seen from flight deck, with the extended cover turned back in a concertina fold to reveal a panoramic aerial image of Hounslow and its development opportunity sites, principally, Feltham.
A major article considers the masterplan for Feltham – but rather than looking at what might happen when consents are granted, writer and time traveller Kirsty MacAulay took off to 2026, where she explored the future Feltham and reported back on a popular and attractive London neighbourhood, with great demand for its high-quality, new homes and plentiful green space for walking and cycling.
“Brendon Walsh, executive director of regeneration, economic development and environment at Hounslow Council, pushes us creatively – we aim to generate fresh ideas for all our titles but he is always up for trying an approach that goes beyond the eye-catching and adventurous,” said 3Fox editorial director Siobhán Crozier. “As Great West Air is a one-off, it gave us the freedom to look at topics differently and to be more playful. We had great fun with it, especially the cover – it’s complexity challenged our design team but of course, they delivered beautifully!”
MIPIM sponsors enjoyed testing out the flight simulator, which will be one component of Hounslow’s intriguing splash at the international property conference in Cannes next March. With Heathrow on its doorstep, the airport is vital to the economy of the west London borough.
Walsh said: "3Fox did it again! It was really great to see our supporters puzzling over how to open our new magazine – and we can't wait for MIPIM and our airport economy-themed display, complete with flight simulator."