Hounslow bids for Borough of Culture 2021
Wed 23 October 2019, 4:11 pm
Hounslow could benefit from £1.35m of funding through a bid to become London Borough of Culture 2021, as it adopts a new approach to commissioning cultural activity.
The authority is celebrating its heritage and culture by bidding for the Greater London Authority-backed initiative.
The borough is famous for its important cultural sites that have in recent years received funding for regeneration, including Boston Manor House and Park, Hogarth House and Gunnersbury. There are two council-funded culture providers including Feltham Arts Centre and Watermans Arts Centre that offer a number of popular cultural activities.
A Hounslow Cabinet meeting last week (Tuesday, October 15) approved the new approach to promote culture across the borough, and approval of its bid included a commitment to match funding of up to £337,500 plus £67,500 of in-kind support if the bid is successful.
A new We are Hounslow cultural commissioning budget was created, which will replace the historic use of cultural grants. This budget will be available to groups that support Hounslow Council’s corporate plan outcomes through cultural activity.
Councillor Samia Chaudhary, cabinet lead for leisure services at Hounslow Council, said: “We want to elevate our cultural offering, emphasising civic pride and to lay to rest the perception of Hounslow as a place one passes through on the way to somewhere else.
“We want to showcase the amazing things that happen in the borough against a backdrop of a borough where cultural participation and opportunity vary widely. Our bid, shaped by our collaboration with residents, cultural organisations and others, will use this unsurpassed opportunity to grow connections throughout Hounslow.”